Customers who depend on cloud computing for subscription-based revenue depend on SoftNAS

Customers who depend on cloud computing for subscription-based revenue depend on SoftNAS

Why do customers who depend on cloud computing for subscription-based revenue depend on SoftNAS? Because revenue-generating applications cannot go down, or you lose revenue, credibility, and customers.

The average cost of downtime is $5,600 per minute, according to a Gartner study.  Gartner is quick to point out; however that is just an average.  The average cost per downtime per minute continues to rise.  IT industry analyst firms more recently have raised Gartner’s average from $5,600 to $9,000 per minute depending on factors like company size and industry vertical.  Some customers report millions of dollars per hour if their apps go down.

In 2020, the ITIC study showed that since 2016 the average cost of downtime that lasts 1 hour has risen by 30%.  In summary, 1,000 companies answered the poll questions, and the results were as follows: More than 30% of the enterprises claimed that they spend from $1 to 5 million on 1 hour of downtime. Meanwhile, over $300,000 is the value of 1 hour of downtime for nearly 80% of organizations. Finally, 98% reported that 1 hour of downtime costs them almost $100,000.

Additionally, users of revenue-generating applications won’t tolerate slow performance. If it’s too slow, users get frustrated and leave, impacting revenues and the business’s bottom line.  It’s too hard and expensive to get new customers to live with the byproducts of slow-performing storage in the cloud. Cloud-native storage systems like EFS and FSx throttle performance and limit performance based upon storage capacity.

A high performance, low cost, and highly scalable cloud storage solution are vital to meet revenue-generating apps demand.  Designing and deploying a cloud solution is complicated, but Buurst SoftNAS helps by giving you control of your instance size for CPU, memory, and network.  The main advantage is tuning your performance. SoftNAS lets you choose the instance size based on performance needs, flexible, cost-effective, and easy to deploy.  SoftNAS provides customers with revenue-generating apps full-on performance that’s never throttled. And only SoftNAS guarantees 99.999% uptime that ensures your revenue keeps flowing, 24 x 7 x 365 without interruption – guaranteed.

Buurst SoftNAS is designed with high performance and cost in mind. It connects to your managed service provider storage so that you can easily harness the capacity of cloud storage without the bottlenecks. The solution makes use of a SoftNAS cloud instance that has direct a direct connection to the cloud block storage and provides a private connection to clients owned by your organization.  SoftNAS supports native protocols to optimize performance with your SaaS applications. The solution also includes  L1/L2 cache support with NVME and SSD, better throughput because you might need to run enterprise applications without sacrificing performance.

Buurst SoftNAS is protocol-agnostic and relies on low-level block storage and an advanced caching layer for logging. Advanced caching results in outstanding performance and extreme affordability. Additionally, it has backup services that enable you to snapshot and recover your files efficiently. SoftNAS offers data deduplication to save storage space. SoftNAS can replicate data to other regions, and availability zones make your data resilient.

Managed service providers have inconsistent performance characteristics. Both Azure File and AWS NFS limit the number of IOPS  and throughput you can get out of the filesystem by default unless you go to a premium storage account. In contrast, cloud providers allow additional throughput for a premium charge.

SoftNAS scales IOPS and throughput based on the number and size of the instance, so the SoftNAS offering is exceptionally flexible and scalable. High performance is a business requirement but avoiding costly downtime is critical.  See why more enterprises with their revenue at stake choose SoftNAS to protect their most critical application data in the cloud today and ensure peak performance that’s never throttled.

For more information, contact Buurst at

Buurst Fuusion Now Available in the Microsoft Azure Marketplace

Buurst Fuusion Now Available in the Microsoft Azure Marketplace

Microsoft Azure customers worldwide gain access to the latest edge to cloud and cloud to edge data transfer solution from Buurst, taking advantage of the scalability and reliability of Azure

SoftNAS Microsoft Azure Marketplace

Houston, Texas – July 1, 2021 – Buurst, an enterprise-class data performance company, today announced the availability of Buurst Fuusion in the Microsoft Azure Marketplace, an online store providing applications and services for use on Microsoft Azure. Buurst customers now can take advantage of the scalability, high availability, and security of Azure, with streamlined deployment and management.

Buurst Fuusion is a data pipeline connecting the edge and Microsoft Azure for secure bi-directional data transfer while also overcoming network latency issues commonly found at the edge. Fuusion provides Azure customers the ability to securely and quickly migrate data from the edge into Azure for usage in tools such as Microsoft Azure Databricks, Azure Data Factory, Azure Maps, and more.

“Today, the amount of corporate data in the cloud and at the edge makes it more challenging for organizations to ensure data availability and security regardless of location,” said Vic Mahadevan, CEO, Buurst. “We are now in the Microsoft Azure Marketplace with our latest feature-rich product, Fuusion, following the successful addition of SoftNAS in the fall of last year, to address the ongoing data security, network transfer, and storage challenges that customers are facing.”

“Microsoft Azure Marketplace lets customers worldwide discover, try, and deploy software solutions that are certified and optimized to run on Azure,” said Jake Zborowski, General Manager, Microsoft Azure Platform at Microsoft Corp. “Azure Marketplace helps solutions like Fuusion reach more customers and markets.”

The Azure Marketplace is an online market for buying and selling cloud solutions certified to run on Azure. The Azure Marketplace helps connect companies seeking innovative, cloud-based solutions with partners who have developed solutions that are ready to use.

Learn more about Fuusion at its page on the Azure Marketplace.

About Buurst

Buurst, Inc. is an enterprise-class data performance company that provides solutions for enterprises’ data use in the cloud or at the edge. The company provides flexibility, security, and access to corporate data at all touchpoints while reducing storage expenses by eliminating double billing for cloud data management. To learn more, visit. or follow the company on Twitter, LinkedIn, and Vimeo.

For more information, press only contact:

Georgiana Comsa, Silicon Valley PR,

Competition? What Competition? Part I – SoftNAS

Competition? What Competition? Part I – SoftNAS

Every company believes they do something better (or cheaper) than others competing for the same marketplace. But to be the best at something often means you have to carve out your niche, which isn’t easy to do. Sometimes, carving your niche means redefining competition. To Buurst, competition is opportunity in disguise, and competitors are partners waiting to happen. 


Buurst (formerly  SoftNAS) fills a marketplace niche that did not even genuinely exist at the company’s conception.  Everyone knew the cloud was the next big thing, but few thought about getting there or retaining the value of current data and data practices once you got there. At the time, no cloud-based solutions were replicating on-premise capabilities. SoftNAS offered cloud customers full enterprise feature capabilities, deployment flexibility, integration, and the use of standard protocols (CIFS/SMB, NFC, iSCSI).

Flexibility combined with stability is a rare thing, one that allows us to fit in where other solutions might not. We can replace existing systems, but we can also supplement and complement them. We can’t say that Buurst  (or  SoftNAS was known then) created the cloud storage marketplace. But I believe we redefined it and continue to do so with our enterprise Cloud NAS solution,  SoftNAS. If not the first, we were one of the first to offer an effective enterprise solution that consistently displays:

Cross-zone high availability

High Availability

Buursts SoftNAS typically exceeds or matches the toughest SLAs. SoftNAS offers 99.999% (5 9s) of availability and backs their solution with a moneyback guarantee. 

Optimized performance


The best performance to price ratio on the market (for example, look at our performance vs. Netapp ONTAP). 

Cost Management


The lowest price to performance point available.  


Deploy in any region on the AWS and Azure cloud, or on-premise, and do so without changing your applications or workloads.

Lets take a look at how weve continued to deliver the above core competencies consistently. 

High Availability 

SoftNAS’ patented solutions, SNAP HA™ and SnapReplicate have served our customers reliably for years, delivering five-nines (99.999%) of availability. None that we have seen offer a money-back guarantee to back up their promise. Most of our competitors cannot provide an SLA to match, typically limited to 3 or 4 9s of availability (99.9, or 99.99%). NetApp Cloud Volumes claims 5 9’s availability, but their implementation is not as integrated as SoftNAS’ design, and as far as we can tell, this appears to be a marketing claim that an SLA does not back.  


Our competitors often tier their services, bundling both storage and a certain level of performance into a package. Typically, there are three or four tiers, each with defined performance parameters. To achieve higher performance levels, you must purchase the next tier and the increased storage. As you might guess, this interferes significantly with the granularity of their solution and often forces the customer to buy unnecessary storage to reach the desired performance level. 

Native cloud services have gotten better on this front, offering ways of tuning performance to your requirements (IOPS/Bandwidth). Still, such solutions are often themselves only available at certain levels of their performance groups.  SoftNAS allows you to use any Azure virtual machine or AWS instance in any region to marry the right level of performance to any amount of storage you need.  In this way, we can assure you that the solution we provide offers the most bang for your buck. Additionally, flexible deployment options in terms of cloud location boost performance by limiting latency and bandwidth.  


Buurst’s SoftNAS only charges for the performance delivered to access the customer’s data. Competitors charge customers for both the performance they deliver and the storage or capacity of managed data. Some competitors mandate that you add more capacity to get more performance, even if the customer does not need the extra capacity, so you again pay for even more capacity and performance.

But it’s not enough to offer the same services cheaper – at some point, that approach results in the “you get what you pay for” adage. If you don’t innovate on behalf of the customer, someone else will, leaving you to play catch up. At Buurst, we actively try to bring features into play that will drive costs down and allow you to tailor your solution even further. It is this drive that resulted in our  SmartTiers feature.  SmartTiers allows our customers to save money by automatically tiering data based on usage.  Frequently accessed data is placed on production-ready, high-performance block storage options, and infrequently accessed data is placed on low-cost, lower performance options.

In an upcoming release, we will be working to save you more money by offering a cheaper high availability method for workloads that do not require 5 9’s of availability, making our product even more flexible in terms of cost.


Designed to bridge systems together, whether for disaster recovery, transition to the cloud, or any other reason you might need such integration.  As stated, SoftNAS is available in both on-premise versions and the cloud. You can deploy  SoftNAS as an application on RHEL (Red Hat Enterprise Linux) or as a VM hosted on VMware on-premise. On the cloud side, you can leverage AWS or Azure, or both. SoftNAS can leverage industry-standard protocols such as CIFS/SMB, NFS, and iSCSI. It is the only solution (we are aware of) that can provide volumes accessible by multiple protocols at once.

In the section above, we already mentioned SmartTiers, which offers additional deployment flexibility, allowing you to define and automate the level of performance needed for your workloads. And as stated, we are also working to deliver a less costly HA option in tandem with our current SNAP HA solution. Stay tuned for more information on that in the weeks to come.

Lastly, because we have worked with AWS and Azure for many years, our integration is second to none, meaning we can seamlessly connect with AWS and Azure services and products, such as AWS Outposts or Azure Stack Hub.


Buurst’s  SoftNAS  product represents our company values well. It is a product that offers capacities second to none but is accessible and flexible in a way that allows us to work with others seamlessly. As stated, competition is opportunity in disguise. We fully believe that the addition of  SoftNAS can improve nearly any solution, as much as we also know SoftNAS is an excellent solution on its own. In other words, here at Buurst, we look forward to proving it, one way or another.

 In our next blog (Competition – Part 2), you’ll see how  Buurst Fuusion extends this philosophy even further.  

Competition? What Competition? Part 2 - Fuusion

Competition? What Competition? Part 2 - Fuusion

In our previous blog, we outlined our beliefs that our SoftNAS product embodied Buurst’s approach to business and hinted that to us, competition is merely opportunity in disguise. Our Fuusion product might extend this even further, full of unique strengths of its own, as well as immense capacity for integration. 

If you missed part one…


Storing your data is only half the battle, and at Buurst, we recognize this. Customers want to drive value from their data, and the explosion of data generation at the edge is further complicating the ability to quickly and efficiently process data. For example, with data in satellite offices at a university, oil wells and dig sites for the energy industry, or cargo ships in the middle of the ocean for a shipping company.  

Fuusion stands apart from the competition because of its flexibility and its functionality across the data pipeline. Most of our competitors focus on individual parts of the data pipeline.

Data Pipeline consists of three parts:

The Edge

Data generation at locations outside the datacenter (often far outside)  

The Network

Transportation paths for data moving to and from the edge and cloud

The Cloud (or Datacenter)

Data storage and ideally processed for analysis

Processing at the Edge 

Fuusion is unique in providing flexible solutions at the edge, over the network, and in the cloud. We can deploy in the data center or the field and offer robust data orchestration at any point in the extended network. Future Fuusion support will allow data to be processed onsite, at field offices, wells, satellite offices, anywhere that produces an excess of unstructured data. Local real-time analysis in the future will perform even as you are sending data to the cloud/datacenter for a longer-term, more thorough analysis.

Every aspect of the data pipeline functionality will be available at the edge as part of a single, integrated pipeline. 

Network Competition – but No Orchestration 

Fuusion also offers assistance in getting data from the edge to the cloud. Fuusion’s Ultrafast feature accelerates data traffic across less-than-optimal or the most intermittent network, ensuring data integrity at every step along the way. Competitive data pipeline products do not offer network optimization as part of their pipeline.  Competitors typically require a 3rd party product to the customer solution stack, driving up the cost for network acceleration.  

Competition does exist for the Fuusion Ultrafast feature itself, including WAN optimization point solutions such as IBM Aspera, Bridgeworks, Cisco, etc.…However, these are not data pipeline solutions but network optimization and only focus on the network part of the problem. Fuusion, on the other hand, allows for processing, filtering, and routing of the data in the data pipeline, ensuring: 

    • The data is sent as fast as possible through the data pipeline with optimal data integrity via Ultrafast 
    • The data is routed and transferred where needed 
    • The data that is not required can be filtered, potentially reducing the amount of data that requires transmission 
    • The data sent is transformed and is ready for consumption, reducing the workload at the cloud or datacenter central processing. 

Cloud/Datacenter Only Services 

Data management (DM) and master data management (MDM) solutions often get lumped into the data pipeline market from a marketing message perspective. For such solutions, filtering, transforming, processing, and routing are not done at all (or very little) until the data reaches the central storage hub. But, again, these DM and MDM solutions tend to focus on the data and add value once the data is in the cloud/data center. 

Many DM/MDM solutions need an edge data pipeline like Fuusion to get the data to the cloud, making them a target for partnership rather than competition. 


Buurst is aware that we have intense competition in specialty data pipeline solutions such as WANdisco, which specializes in pipelines for Hadoop data, or Model 9, specializing in delivering mainframe data to the cloud. It would be challenging to dislodge such competitors from their specialized niche, even though Fuusion is undoubtedly capable of pipelining Hadoop or mainframe data.

Instead, Buurst realizes that DM/MDM solutions are partnership opportunities due to our future ability to process at the edge and optimize data transmission to a central repository. AWS, for example, despite potentially competitive products with similar messaging, such as AWS Datasync and AWS Data Pipeline, have turned to Buurst to bridge gaps in their coverage. 

AWS Datasync provides file migration to AWS storage services and does it well. AWS Data Pipeline offers data pipeline services, but its capabilities focus on the orchestration of data between different services within AWS (and does this exceptionally well). While it can get limited types of data from edge locations, this is not its focus. Recognizing this limitation, AWS has recognized Buurst as their solution of choice for Smart Data Migration.

Buurst could not be prouder to have turned competition into cooperation. So what other opportunities are out there? Reach out to us, and let’s find out together.

Buurst Wins the 2021 Digital Innovator Award from Intellyx

Buurst Wins the 2021 Digital Innovator Award from Intellyx

Intellyx, the first and only analyst firm dedicated to digital transformation, today announced that Buurst has joined the inaugural class of their 2021 Digital Innovator Award.

As an industry analyst firm that focuses on enterprise digital transformation and the disruptive vendors that support it, Intellyx interacts with numerous innovators in the enterprise IT marketplace.

To honor these vendors, Intellyx has established the Intellyx Digital Innovator Awards.

Intellyx will bestow this award on any vendor who makes it through Intellyx’s rigorous briefing selection process and delivers a successful briefing.

“At Intellyx, we get dozens of PR pitches each day from a wide range of vendors,” said Jason Bloomberg, President of Intellyx. “We will only set up briefings with the most disruptive and innovative firms in their space. That’s why it made sense for us to call out the companies that made the cut.”

For more details on the award and to see other winners, visit the 2021 Intellyx Digital Innovator awards page here.

Intellyx may announce a new set of Digital Innovator awardees in the future. To be considered for a briefing–and hence a Digital Innovator award–and use the authorized award badge, please contact Intellyx at

AWS Public Sector Selects Buurst as a Strategic Provider for Smart Data Migration Workloads

AWS Public Sector Selects Buurst as a Strategic Provider for Smart Data Migration Workloads

HOUSTON–()–Buurst, a leading enterprise-class data performance company, announced today that Amazon Web Services (AWS) Public Sector has selected the company as a strategic provider for smart data migration. Buurst’s new Fuusion™ technology enables organizations to accelerate the migration of application workloads to AWS and AWS cloud-native services for data orchestration.

“Launching smart data migrations between AWS, Buurst and Carahsoft enables public sector organizations globally to rapidly and securely migrate data to a wide range of AWS cloud-native services for the enhanced protection of legacy data.”

As an early adopter of AWS, Buurst has been active in the AWS Marketplace for eight years, supporting joint customers. Buurst was also recently added to the AWS ISV Accelerate program, an invitation-only tier for software companies that have met stringent technical and revenue requirements with AWS. The company’s commitment to AWS includes three AWS Partner Network (APN) competencies in migration, storage, and public sector, qualifying for joint go-to-market initiatives with AWS and their global Partners.

The Smart Data Migration program offered with Buurst Fuusion provides organizations an edge-to-cloud solution into AWS that is orchestrated into other AWS cloud-native services such as EFS, FSx, Redshift, Rekognition, Kineses, and Athena. Additionally, Fuusion’s patented, built-in UltraFast™ data acceleration feature securely transfers data at speeds up to 100 times the average transmission rates. This capability is critical for organizations with remote sites connected via high latency network connections such as satellite, 5G, cellular, or DSL.

“We are pleased to see Buurst’s involvement in many of our key Partner initiatives designed to move data workloads into the cloud where improved decision making can take place through visualization or analytics,” said Sandy Carter, Vice President, Worldwide Public Sector Partners and Programs, AWS. “Launching smart data migrations between AWS, Buurst and Carahsoft enables public sector organizations globally to rapidly and securely migrate data to a wide range of AWS cloud-native services for the enhanced protection of legacy data.”

“Working with Buurst and AWS allows our public-sector customers to deploy the latest innovative technology in the cloud and at the edge. Buurst Fuusion enables public sector organizations to aggregate their data quickly and to migrate those workloads to advanced AWS cloud-native services securely,” said Craig P. Abod, Carahsoft President. “We are looking forward to this relationship that will help better support our government customers and reseller partners.”

“We are announcing this new AWS public sector initiative today as we continue to expand our longtime relationship with AWS,” said Vic Mahadevan, Buurst CEO. “As a strategic AWS provider, our goal is to securely accelerate data migration from the edge to AWS for the worldwide public sector market.”

About Buurst

Buurst is a data performance software company that provides solutions for enterprise data in the cloud or at the edge. The company provides high availability, secure access, and performance-based pricing to organizational data with the industry’s only No Downtime Guarantee for cloud storage. To learn more, visit. or follow the company on Twitter, LinkedIn, and Vimeo.


Georgiana Comsa
Silicon Valley PR

Original Press release located here.