Competition? What Competition? Part 2 - Fuusion
Mary Roberts
June 25, 2021

In our previous blog, we outlined our beliefs that our SoftNAS product embodied Buurst’s approach to business and hinted that to us, competition is merely opportunity in disguise. Our Fuusion product might extend this even further, full of unique strengths of its own, as well as immense capacity for integration. 

If you missed part one…


Storing your data is only half the battle, and at Buurst, we recognize this. Customers want to drive value from their data, and the explosion of data generation at the edge is further complicating the ability to quickly and efficiently process data. For example, with data in satellite offices at a university, oil wells and dig sites for the energy industry, or cargo ships in the middle of the ocean for a shipping company.  

Fuusion stands apart from the competition because of its flexibility and its functionality across the data pipeline. Most of our competitors focus on individual parts of the data pipeline.

Data Pipeline consists of three parts:

The Edge

Data generation at locations outside the datacenter (often far outside)  

The Network

Transportation paths for data moving to and from the edge and cloud

The Cloud (or Datacenter)

Data storage and ideally processed for analysis

Processing at the Edge 

Fuusion is unique in providing flexible solutions at the edge, over the network, and in the cloud. We can deploy in the data center or the field and offer robust data orchestration at any point in the extended network. Future Fuusion support will allow data to be processed onsite, at field offices, wells, satellite offices, anywhere that produces an excess of unstructured data. Local real-time analysis in the future will perform even as you are sending data to the cloud/datacenter for a longer-term, more thorough analysis.

Every aspect of the data pipeline functionality will be available at the edge as part of a single, integrated pipeline. 

Network Competition – but No Orchestration 

Fuusion also offers assistance in getting data from the edge to the cloud. Fuusion’s Ultrafast feature accelerates data traffic across less-than-optimal or the most intermittent network, ensuring data integrity at every step along the way. Competitive data pipeline products do not offer network optimization as part of their pipeline.  Competitors typically require a 3rd party product to the customer solution stack, driving up the cost for network acceleration.  

Competition does exist for the Fuusion Ultrafast feature itself, including WAN optimization point solutions such as IBM Aspera, Bridgeworks, Cisco, etc.…However, these are not data pipeline solutions but network optimization and only focus on the network part of the problem. Fuusion, on the other hand, allows for processing, filtering, and routing of the data in the data pipeline, ensuring: 

    • The data is sent as fast as possible through the data pipeline with optimal data integrity via Ultrafast 
    • The data is routed and transferred where needed 
    • The data that is not required can be filtered, potentially reducing the amount of data that requires transmission 
    • The data sent is transformed and is ready for consumption, reducing the workload at the cloud or datacenter central processing. 

Cloud/Datacenter Only Services 

Data management (DM) and master data management (MDM) solutions often get lumped into the data pipeline market from a marketing message perspective. For such solutions, filtering, transforming, processing, and routing are not done at all (or very little) until the data reaches the central storage hub. But, again, these DM and MDM solutions tend to focus on the data and add value once the data is in the cloud/data center. 

Many DM/MDM solutions need an edge data pipeline like Fuusion to get the data to the cloud, making them a target for partnership rather than competition. 


Buurst is aware that we have intense competition in specialty data pipeline solutions such as WANdisco, which specializes in pipelines for Hadoop data, or Model 9, specializing in delivering mainframe data to the cloud. It would be challenging to dislodge such competitors from their specialized niche, even though Fuusion is undoubtedly capable of pipelining Hadoop or mainframe data.

Instead, Buurst realizes that DM/MDM solutions are partnership opportunities due to our future ability to process at the edge and optimize data transmission to a central repository. AWS, for example, despite potentially competitive products with similar messaging, such as AWS Datasync and AWS Data Pipeline, have turned to Buurst to bridge gaps in their coverage. 

AWS Datasync provides file migration to AWS storage services and does it well. AWS Data Pipeline offers data pipeline services, but its capabilities focus on the orchestration of data between different services within AWS (and does this exceptionally well). While it can get limited types of data from edge locations, this is not its focus. Recognizing this limitation, AWS has recognized Buurst as their solution of choice for Smart Data Migration.

Buurst could not be prouder to have turned competition into cooperation. So what other opportunities are out there? Reach out to us, and let’s find out together.

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